Email Marketing: How to Build Your Squeeze Page
Did you know that you can create and send beautiful emails within minutes using GetResponse email marketing? GetResponse has been helping various business houses get their emails delivered since a long time. Well we aren’t promoting them, but its a good site for email marketing. You can also try out other alternatives like Imnica Mail or anything else! Once you chosen a provider, you need to build a squeeze page. Here’s how you can do that.
A squeeze page is a one-page website that offers a freebie to people in exchange for their email address. Here are a few tips on how to build your squeeze page:
- Create a strong headline that briefly explains your purpose in collecting users’ email addresses. The headline must be strong enough to retain interest. Note that if your headline is not interesting, people won’t feel compelled to read what the rest of your page says. Remember you want to convey the value your page represents to your users, and not what you get out of it.
- Keep the squeeze page’s design simple and clear. Don’t clutter it with Ads or unnecessary images and text.
- Let the user know clearly what he or she benefits from joining your list. You can explain about the free giveaway product, the content of your newsletter, polls and surveys in which the user can participate and so on. Entice users without overloading them with information.
- People don’t have all day to find out how to subscribe to a notification or newsletter on a site. Don’t make it difficult for them to locate the subscription form. It would be best to locate the subscription or the ‘opt in’ link to the left side of your GetResponse email marketing squeeze page, which is where people look for navigation links and tabs.
- Offer a freebie or giveaway product, which can be an E-book, a colorful and customizable desktop calendar, a useful piece of software and so on. You can even give a free tip, like secret to CB success or Google Chrome success guide, etc. Provide a colorful graphic of the freebie. A graphic makes a powerful visual impact and works better than textual description. Explain why the user absolutely needs your free tool, in a few bulleted points.
- Keep your squeeze page free of distractions. Flashing banners, Ads and other distractions can take away from what you’re trying to convey, while making your page look spammy.
- Don’t ask users for a lot of information when they sign up. Keep the sign up process simple; restrict it to just the name, email address, age and sex of the person.
- Ensure your subscriber’s privacy. Many people want to subscribe to useful newsletters but are wary of giving away their email addresses for fear of being spammed.
- Archive all your old newsletters and make this archive available to your users, not just your subscribers. There’s another advantage to building an archive – you will be able to generate extra traffic to your site.
- Use GetResponse email marketing wisely and put up a sample of your newsletter for review.