In India Flipkart.com needs no introduction. Flipkart is leading e-commerce website selling different kinds of goods online. Recently Flipkart launched their own Digital Store ‘Flyte’. This is India’s first online music store from where users can legally buy CD quality songs at very cheap rate. The best thing about this Flipkart’s music store is that all the songs are DRM (Digital Rights Management) free that means these songs can be synced and played on any devices like mobile phone, computer, MP3 player, Tablets etc. From this online music store customers can buy music albums or select favorite songs individually and purchase them.

Flyte has a large collection of popular English, Bollywood and many regional albums. Songs can be browsed by selecting Language or by Genre. At this time Flipkart music store has songs of more the 55 languages and more than 700 Genres. This is pretty impressive considering that Flyte is launched just few days back. Music albums are priced reasonably here, a music album can be purchased for as low as Rs 19 which is dirt cheap. Songs can be individually selected and purchased, customers can buy songs for as low as Rs 6 from Flyte. Popular Bollywood Hindi songs are priced between Rs 6, 9, 15 here. Music albums in Flyte costs less than physical CD which are available in markets. This cheaper price is needed to attract more customers towards online music store.

The layout of Flype is very user-friendly, New Albums, Featured Albums and most Popular Albums and Tracks with price tags are shown in the home page. Once the visitor enters any album page there all songs of the album are shown with individual price, user rating, bit rate and price. Before purchasing any song visitors can listen short promo of the songs there. Flyte is offering songs of 320kbps here, which is stated as CD quality. But there are still some songs in lower 128kbps bit rate so don’t forget to check song bit rate before purchasing.

Flipkart is offering prepaid service called Wallet to make music purchase faster and easier. They also has Flyte download manager client for computer, which can be used to download multiple songs from Flyte Digital Store.

In India online music store is very new concept. It will be interesting to see how well this online music service performs as in India online music download only means pirated websites and torrents. So far I’m impressed by Flipkart’s online music store, I hope someday they will come up with online movie rental service also. Flipkart is getting ready to  strengthen their position in e-commerce market as in February Amazon entered in India as Junglee.

Have you visited Flyte? Will you purchase music online? 


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